journalarticle
Co-Creation in Branding through Social Commerce: The Role of Social Support, Relationship Quality and Privacy Concerns
Americas Conference on Information Systems2014 81 citations62 references
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Abstract
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TL;DRThe results show that both relationship quality and social commerce constructs have positive effects on co-branding intention, and the moderating effect of privacy concern between social commerce constructors and co-Branding intention is confirmed. (Semantic Scholar)