WILLINGNESS TO PAY FOR IMPROVED HEALTH DUE TO CLIMATE CHANGE IN LAHORE

This paper analyzes the Willingness to Pay (WTP) for health in Lahore, Pakistan. Lahore is relatively hotter than norther cities of Pakistan. The study uses the Contingent Valuation method to calculate the willingness to pay for enhanced health program specifically for cardiovascular diseases in Lahore. The study has found inverse relationship between health and Climate Change for Lahore. This study also found that education and WTP for health is positively related. The findings indicate that the people of Lahore are more conscious about their health as they are ready to pay significant amount for improved health program.