AI-Driven Academic Advising in Higher Education: Leveraging Intelligent Systems to Personalize Student Support, Improve Retention, and Optimize Career Pathways
Aijaz Soomroa, Muhammad Hayat Khanb, Muhammad Umarc, Sajid Khana, Osama Khamees Alid
- aDepartment of Mechanical Engineering Technology, The Benazir Bhutto Shaheed University of Technology & Skill Development, Khairpur Mirs, Pakistan
- bPhD Education, GIFT University Gujranwala
- cDepartment of Management & Social Sciences, Abasyn University, Islamabad Campus, Pakistan
- dIslamic University of Madina
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Abstract
The integration of Artificial Intelligence (AI) into academic advising is rapidly transforming how higher education institutions support student success. This study explores the effectiveness of AI-driven academic advising systems in enhancing student support, improving retention rates, and optimizing career pathways. Using a survey-based methodology, data was collected from 1,200 university students across three institutions that have implemented AI-powered advising platforms. The survey assessed students’ experiences with the AI system, focusing on usability, personalization, academic confidence, retention likelihood, and alignment of academic choices with career goals. Results indicate a significant positive impact of AI on students’ perception of guidance quality, timely decision-making, and clarity in career planning. Furthermore, students reported increased satisfaction and a stronger sense of being supported academically, with many noting that AI-generated insights helped them make informed choices about courses and careers. These findings suggest that when implemented ethically and with proper institutional support, AI-driven academic advising can serve as a powerful tool for personalized education and long-term academic success.
TL;DRResults indicate a significant positive impact of AI on students’ perception of guidance quality, timely decision-making, and clarity in career planning, and suggest that AI-driven academic advising can serve as a powerful tool for personalized education and long-term academic success. (Semantic Scholar)