THE IMPACT OF DIGITAL GAMES ON ENVIRONMENTAL SUSTAINABILITY

The research explores the influence of popular culture, with a specific focus on digital gaming, in the ongoing dialogue surrounding environmentalism and sustainability. This investigation delves into the representation of ecological themes within these games and their potential impact on public consciousness. The objective is to discern the extent to which these digital platforms shape collective attitudes regarding environmental responsibility. This detailed study seeks to unravel the complex relationship between digital gaming, corporate messaging, and the pursuit of environmental sustainability. It aims to shed light on the dynamic interplay between green policy-making, economic progress, and shifts in cultural norms. The literature review focuses mainly on naming the basic terms and principles of serious games and also on the effectiveness of these games in the area of communicating environmental issues. It is for this reason that we try to use the most up-to-date sources and studies. Anticipated outcomes of this study include a deeper comprehension of the intricate ties linking digital media, corporate strategies, and public viewpoints. This exploration will potentially foster a more sophisticated approach to addressing environmental concerns within both the corporate sphere and popular culture. The research methodically examines the strategies employed by three distinct video games and gamified mobile applications, each targeting a varied audience demographic. It highlights the differing methods employed in communicating sustainability themes to these groups, as well as the gamification elements utilized to engage and educate users.