Acceptance of automation manufacturing technology in China: an examination of perceived norm and organizational efficacy
Dongmei Caoa b✉, Huang Xiao Taoc d, Yichuan Wange f, Ali Tarhinig h, Senmao Xiaa b
- aFaculty of Business and Law, Coventry University
- bFaculty of Business and Law, Coventry University, Coventry, UK
- cBusiness School, Shaoxing University
- dBusiness School, Shaoxing University, Shaoxing, China
- eManagement School, University of Sheffield
- fManagement School, University of Sheffield, Sheffield, UK
- gCollege of Economics and Political Science, Sultan Qaboos University
- hCollege of Economics and Political Science, Sultan Qaboos University, Muscat, Oman
- ✉Corresponding author
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Abstract
With a shift to more automation technology, social acceptance of technology plays an important role in the manufacturing sector. To what extent this occurs, and affects the adoption of technology, has been less researched, but is important in deciding how such technology is introduced, and the nature of the shift from labour-intensive manufacturing to automation. This research applies the revised technology acceptance model (TAM) to examine the impact of social and individual antecedents on the acceptance of automation manufacturing technology. Survey data are collected from 258 Chinese manufacturers. Results suggest that perceived norms significantly affect organizational intention to use automation manufacturing technology both directly and via perceived usefulness; organizational efficacy explains the intention to use via mediating effect of perceived usefulness and perceived ease of use. This research is one of the first extending and applying TAM from individuals to organizations.