Metaverse influence on transportation: A mission impossible?

This commentary examines the implications of metaverse technology on transportation services in the real world. While metaverse technology has successfully replicated various activities, including fashion, banking, tourism, and retail, in the virtual world, its practical application in transportation in the real world faces significant challenges. This paper questions whether the physical involvement required in transportation, the limited interest in metaverse technology, and the need for immersiveness present significant limitations for extending transportation into the metaverse. The paper concludes that although it may be challenging to integrate metaverse technology into transportation systems, it presents considerable possibilities and opportunities that require substantial investment in the design of the digital twin. However, the practical activity of transportation presents significant challenges. This paper aims to initiate a conversation around metaverse technology and transportation to challenge existing norms and offer a practical and meaningful call to action for the transport research community. This paper contributes to the ongoing discourse on integrating metaverse technology into transportation systems.