Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants

Eugene Cheng‐Xi Aw^a, Garry Wei‐Han Tan^{a b}, Tat‐Huei Cham^a✉, Ramakrishnan Raman^c, Keng‐Boon Ooi^{a b d}✉

1. ^aUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
2. ^bNanchang Institute of Technology, Nanchang, People's Republic of China
3. ^cSymbiosis Institute of Business Management Pune, Symbiosis International (Deemed) University, Pune, India
4. ^dChang Jung Christian University, Tainan, Taiwan
5. ✉Corresponding author