Unlocking my heart: Fostering hotel brand love with service robots

Meijuan Wu^a, Garry Wei‐Han Tan^{a b c d}✉, Eugene Cheng‐Xi Aw^{a c e}, Keng‐Boon Ooi^{a d f g}

1. ^aUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
2. ^bCollege of Business Administration, Adamson University, Philippines
3. ^cDepartment of Business Administration, IQRA University, Karachi, Pakistan
4. ^dFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Malaysia
5. ^eFaculty of International Tourism and Management, City University of Macau, Macau, China
6. ^fCollege of Management, Chang Jung Christian University, Taiwan
7. ^gFORE School of Management, Delhi, India
8. ✉Corresponding author