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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Neeraj Dhimana, Mohit Jamwalb, Ajay Kumarc✉
- aDepartment of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India
- bChitkara Business School, Chitkara University, Rajpura, India
- cDepartment of Management Studies, Central University of Haryana, India
- ✉Corresponding author
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