article
A multi-phased QFD based optimization approach to sustainable service design
Md. Maruf Hossan Chowdhurya✉, Mohammed Quaddusa
- aSchool of Marketing, Curtin University, Perth, WA, Australia
- ✉Corresponding author
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Abstract
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TL;DRA detailed methodology in this respect is presented using multi-phased 0–1 optimization model within fuzzy quality function deployment (QFD) approach which shows that lack of awareness, lack of skilled human resource, poor logistical support and resource shortage inhibit effective delivery of m-health service in Bangladesh. (Semantic Scholar)