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Virtual influencers as endorsers in hospitality green marketing · SciRah

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Virtual influencers as endorsers in hospitality green marketing

Huiling Huang^a, J. Yu^b✉, Dongming Jiang^a, T. Wang^a

^aDepartment of Integrated Resort and Tourism Management, University of Macau, Macau, China
^bFaculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China
✉Corresponding author

International Journal of Hospitality Management Elsevier BV2025-09-15 4 citations69 references

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Published in

International Journal of Hospitality Management →

Elsevier BV — publisher profile →

Topics

Digital Marketing and Social Media Environmental Sustainability in Business AI in Service Interactions

Identifiers

DOI: 10.1016/j.ijhm.2025.104455
OpenAlex: W4414209284
S2: 71722922e555…

Metadata from OpenAlex, Semantic Scholar, Crossref.