Government Digital Transformation: Understanding the Role of Government Social Media
Yun-Peng Yuana, Yogesh Kumar Dwivedib c✉, Garry Wei‐Han Tana d e f, Tat‐Huei Chama, Keng‐Boon Ooia g, Eugene Cheng‐Xi Awa, Wendy L. Currieh
- aUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
- bSchool of Management, Swansea University, Swansea, UK
- cSymbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, India
- dNanchang Institute of Technology, Nan Chang City, Jiang Xi Province, China
- eYunnan Normal University, No. 768 Juxian street, Kunming, Yunnan, 650000, People’s Republic of China
- fYunnan Normal University, No. 768 Juxian street, Kunming, Yunnan, 650000, People's Republic of China
- gCollege of Management, Chang Jung Christian University, Tainan City, Guiren District, Taiwan
- hAudencia Business School, Nantes, France
- ✉Corresponding author
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Abstract
Government social media has been integrated as part of the government administrative tools to improve public service and promote public goals. However, the current government information literature is limited to understanding government social media adoption and its purpose for political marketing. The present study seeks to understand the role of government social media in promoting government digital initiatives (i.e., government-backed digital currency). The study validated the inter-relationships between government social media effort, privacy concerns, trust in technology, reachability, and citizens' participation in government-initiated digital innovations. A total of 505 responses from Chinese citizens were collected through an online self-administered questionnaire survey, and the data was submitted to a two-stage Partial Least Squares Structural Equation Modelling-Artificial Neural Network analysis. The analytic results revealed that privacy concerns, trust in technology, and reachability positively influence digital participation. In addition, the information quality and perception of trust in government social media have significant positive influences on government social media engagement. The study provides strategic practical suggestions to government agencies in effectively utilizing social media as a communication platform to foster citizens' participation in government's digital initiatives.