Livestreaming as the next frontier of e-commerce: A bibliometric analysis and future research agenda

Xiaohui Bai^{a b}, Eugene Cheng‐Xi Aw^{b c}✉, Garry Wei‐Han Tan^{b d e}, Keng‐Boon Ooi^{b d f g h}

1. ^aBaotou Light Industry Vocational Technical College, Baotou City, Inner Mongolia Autonomous Region, China
2. ^bUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
3. ^cFaculty of International Tourism and Management, City University of Macau, Macau
4. ^dFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Malaysia
5. ^eThe University of Jordan, Amman, Jordan
6. ^fCentre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
7. ^gCollege of Management, Chang Jung Christian University, Taiwan
8. ^hFORE School of Management, Delhi, India
9. ✉Corresponding author