Impact of generative artificial intelligence models on the performance of citizen data scientists in retail firms

Rabab Ali Abumalloh^a, Mehrbakhsh Nilashi^b, Keng‐Boon Ooi^{b c d e}, Garry Wei‐Han Tan^{b d f}, Hing Kai Chan^g✉

1. ^aDepartment of Computer Science and Engineering, Qatar University, Doha 2713, Qatar
2. ^bCentre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University
3. ^cFORE School of Management, New Delhi, India
4. ^dFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Kuching, Malaysia
5. ^eKorea University Business School (KUBS), Korea University, Seoul, the Republic of Korea
6. ^fDepartment of Marketing, The University of Jordan, Amman, Jordan
7. ^gNottingham University Business School China, University of Nottingham Ningbo China, 199 Taikang East Road, Ningbo 315100, China
8. ✉Corresponding author