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Assessing the impact of negative WOM on diffusion process
Deepti Aggrawala, Mohini Agarwalb✉, Rubina Mittalc, Adarsh Anandd
- aUSME, Delhi Technological University, Delhi, 110095, India
- bAmity School of Business, Amity University, Noida, UP, 201301, India
- cDepartment of Mathematics, Keshav Mahavidyalaya, University of Delhi, Delhi, 110034, India
- dDepartment of Operational Research, University of Delhi, Delhi, 110007, India
- ✉Corresponding author
International Journal of Systems Assurance Engineering and ManagementSpringer Science+Business Media2021-08-09 6 citations34 references
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