article Open access
Frequency capping in online advertising
Niv Buchbindera b, Moran Feldmanc✉, Arpita Ghoshd e, Joseph Seffi Naorf g
- aDepartment of Statistics and Operations Research, Tel Aviv University, Tel Aviv, Israel
- bDepartment of Statistics & Operations Research, Tel Aviv University, Tel Aviv, Israel#TAB#
- cInstitute of Core Computing Science, EPFL, Lausanne, Switzerland
- dInformation Science Department, Cornell University, Ithaca, NY, USA
- eInformation Science Department, Cornell University, Ithaca, USA#TAB#
- fComputer Science Department, Technion, Haifa, Israel
- gComputer Science Department Technion Haifa Israel
- ✉Corresponding author
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Abstract
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TL;DRAn online allocation algorithm maximizing the total value is designed that shows a deterministic 3/4\documentclass[12pt]{minimal} \usepackage{amsmath} £3,000,000-3,500,000 cap of advertisers. (Semantic Scholar)