The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach

Vincent Charles^{a b}✉, Nripendra Pratap Rana^c, Ilias O. Pappas^{d e}, Morten Kamphaug^f, Keng Leng Siau^g, Kenth Engø‐Monsen^h

1. ^aQueen’s Business School, Queen’s University Belfast, Belfast, UK
2. ^bQueen's Business School, Queen's University Belfast, Belfast, UK
3. ^cCollege of Business and Economics, Qatar University, Doha, Qatar
4. ^dNorwegian Univesity of Science and Technology, Trondheim, Norway
5. ^eUniversity of Agder, Agder, Norway
6. ^fDeloitte, Oslo, Norway
7. ^gCity University of Hong Kong, Hong Kong, Hong Kong
8. ^hSmart Innovation Norway, Halden, Norway
9. ✉Corresponding author