The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

Rabab Ali Abumalloh^{a b}✉, Mehrbakhsh Nilashi^{c d e f}✉, Keng‐Boon Ooi^{e f g h i}✉, Garry Wei-Han^{e f i j}✉, Tat‐Huei Cham^{e f k}✉, Yogesh Kumar Dwivedi^{l m n}✉, Laurie Hughes^{o p}✉

1. ^aDepartment of Computer Science and Engineering, Qatar University, Doha, 2713, Qatar
2. ^bDepartment of Computer Science and Engineering, Qatar University, Doha, Qatar
3. ^cCentre for Global Sustainability Studies (CGSS), Universiti Sains Malaysia, 11800, Penang, Malaysia
4. ^dCentre for Global Sustainability Studies (CGSS), Universiti Sains Malaysia, Penang, Malaysia
5. ^eUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
6. ^fUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, 56000, Kuala Lumpur, Malaysia
7. ^gCollege of Management, Chang Jung Christian University, Tainan City, Taiwan
8. ^hFORE School of Management, New Delhi, India
9. ⁱFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Kuching, Malaysia
10. ^jCollege of Business Administration, Adamson University, Manila, Philippines
11. ^k