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Impact of eWOM · SciRah

book chapter

Impact of eWOM

Elvira Ismagilova^a, Yogesh Kumar Dwivedi^a, Emma Louise Slade^b, Michael D. Williams^b

^aEmerging Markets Research Centre (EMaRC), School of Management, Swansea University, Swansea, Wales, UK
^bSchool of Management, Swansea University, Swansea, Wales, UK

SpringerBriefs in business Springer Nature2017-01-01 10 citations123 references

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Topics

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Identifiers

DOI: 10.1007/978-3-319-52459-7_6
OpenAlex: W2587956216
S2: 75285e3b4b9f…

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