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Persuasiveness of eWOM Communications · SciRah

book chapter

Persuasiveness of eWOM Communications

Elvira Ismagilova^a, Yogesh Kumar Dwivedi^a, Emma Louise Slade^b, Michael D. Williams^b

^aEmerging Markets Research Centre (EMaRC), School of Management, Swansea University, Swansea, Wales, UK
^bSchool of Management, Swansea University, Swansea, Wales, UK

SpringerBriefs in business Springer Nature2017-01-01 3 citations107 references

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SpringerBriefs in business →

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Topics

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Knowledge Management and Sharing

Identifiers

DOI: 10.1007/978-3-319-52459-7_5
OpenAlex: W2589121045
S2: cf840108492c…

Metadata from OpenAlex, Semantic Scholar, Crossref.