book chapter

Electronic Word-of-Mouth (eWOM)

Elvira Ismagilova^a, Yogesh Kumar Dwivedi^a, Emma Louise Slade^b, Michael D. Williams^b

^aEmerging Markets Research Centre (EMaRC), School of Management, Swansea University, Swansea, Wales, UK
^bSchool of Management, Swansea University, Swansea, Wales, UK

SpringerBriefs in business Springer Nature2017-01-01 37 citations125 references

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TL;DRWith the growth of Internet technologies more and more consumers are using it as a tool for information seeking about a product or a company and eWOM is seen as more powerful because it has significant reach and is publicly available. (Semantic Scholar)

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AI illustration of the topic of “Electronic Word-of-Mouth (eWOM)”

Electronic Word-of-Mouth (eWOM)

Abstract

Plain-language summary

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