Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Elvira Ismagilova^a✉, Yogesh Kumar Dwivedi^b, Nripendra Pratap Rana^c, Ramakrishnan Raman^d

1. ^aFaculty of Management, Law and Social Sciences, University of Bradford, Bradford, UK
2. ^bEmerging Markets Research Centre, School of Management, Swansea University, Swansea, UK
3. ^cCollege of Business and Economics, Qatar University, Doha, Qatar
4. ^dSymbiosis Institute of Business Management, Pune and Symbiosis International (Deemed University), Pune, India
5. ✉Corresponding author