book chapter

What is Motivational Design?

John M. Keller^{a b}✉

^aInstructional Systems Program, Florida State University, 3204G Stone Building, 32306-4453, Tallahassee, FL, USA
^bFlorida State University
✉Corresponding author

Springer eBooks Springer Nature2009-10-24 64 citations32 references

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TL;DRThe purpose of this chapter is to explain the concept of motivational design, describe a model for classifying approaches to motivational design and discuss several related issues and challenges. (Semantic Scholar)

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What is Motivational Design?

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