The systematic process of motivational design

John M. Keller^{a b}✉

1. ^a307 Stone Building, Florida State University, Tallahassee, FL 32306-3030
2. ^bJohn M. Keller is an Associate Professor of Instructional Systems at Florida State University. He teaches and conducts research on motivation, instructional design, and managing instructional development, and has extensive consulting experience in these areas. He was an Encore Track presenter at the 1987 annual meeting of NSPI
3. ✉Corresponding author